The first national ad effort to create heightened awareness for short-term care insurance was announced today.
“For many consumers, this will be the first time they have even heard of short-term care insurance, also referred to as recovery care protection,” explains Jesse Slome, director of the National Advisory Center for Short-Term Care Information. (NAC-STCI). “Short-term care insurance can help fill gaps in Medicare coverage and can be an affordable long-term care planning option for seniors when cost, age or health is an issue,” Slome notes.
Seven leading short-term care insurance companies are underwriting the awareness effort. The industry organization’s first ad will appear in the July (2016) issue of Kiplinger’s Personal Finance magazine.
“We selected Kiplinger’s for our first ad effort because of their penetration among individuals age 60 and older who are planners and show interest in protecting their financial future,” Slome notes. The ad will direct consumers to the Association’s new website where they have free access to “The Essential Guide To Short-Term Care Insurance Protection” the Advisory Center’s just-produced consumer guide.
The seven supporting insurers include Aetna Senior Solutions, Bankers Fidelity Life Insurance Company, Bankers Life and Casualty Company, Equitable Life & Casualty, Kemper Senior Solutions, Medico Insurance Company and Standard Life & Accident Insurance Company.
The National Advisory Center for Short-Term Care Information advocates for the importance of planning and supports insurance and financial professionals who market short-term care insurance products. To learn more call the Center at 818-597-3205 or visit their website at www.shorttermcareinsurance.org.